The narrative also reflects the genre of the song as it is from a genre called neofolk, which is unusual in itself.Īnother reason we felt that this music video was so effective was due to the standard of the mise-en-scene used.

The actual storyline behind the music video has many different aspects to it which intern makes it become slightly confusing however I feel that overall the narrative is effective as it almost leaves the story open to audience interpretation. These shots make this video become not only a narrative music video but also has aspects of performance as we can actually see someone in the video playing the drum. Another aspect of the video which I think is effective is that for the drumming sequence part of the song they have used shots of a person, in an unusual costume that resembles a Native American, who is playing the drum and the frantic drumming and quick shots match that of the actual music. Also the use of the fade to black and black and white also adds a sense of mystery and atmosphere which sets up the audience for the storyline behind the song and video. The first shots used in this music video are very effective as they have used a series of close-up on various different people, which have been edited nicely to cut to the beat of the song. Therefore, we felt that we should look at videos which were effective but simple as we felt that looking at advanced music videos would not help as we do not have the facilities to be as ambitious in our own work. We both really liked the whole concept of the video and the actual song used as well. Another reason we liked this particular music video was that we felt that in terms of technical aspect we could be able to create our own music video to this standard, as many past students work is of a very high standard as they have the accessibility to high tech equipment such as cranes, tracks and cameras of much higher quality and also more advanced editing software. To complete this research we decided to use YouTube to find past students work, we came across an A Level music video for the song 'Run Boy Run'.

We decided to look at past students work in aid to give us inspiration for our own music video and also to give us a guidance into what we maybe able to achieve, in terms of quality, shots, production etc.

Run boy run woodkid